Hey have you seen the launch Video of the Lancet Breastfeeding series already ? Click on the link and WATCH.  It is very inspiring.  Oh, you were sitting between Vicky Quinn and Bob Black in the audience ?

Our Werner Schultink stands out on the panel as a thoughtful leader among a panel of super(heroes), dedicated scientists and advocates.  Although Roger Thurow seemed to call him Banner repeatedly.  Maybe he was making a reference to Batman, I mean the Hulk and famous fitness clubs advocating for breastfeeding.

Some great points from the series:

  • Breastmilk does not make children smarter – formula makes children less intelligent.
  • The total sales value of breastmilk substitutes increases every year and is a growth industry. Apparently the previous executive director of UNICEF knew this when she immediately joined the board of Nestle at the end of her term.
  • Effective behavior change tools exist and many critical missed opportunities have been clearly identified to support best practices.  We have a lot of work to do.

The picture above is from advocacy efforts to promote exclusive breastfeeding in Wolof from Senegal. I would love to see these images and messages on all of the water bottles across the west Africa region.

We have identified previous efforts to use technology to protect, promote and support breastfeeding in Australia and Nigeria, but we need more innovation to support optimal infant and young child feeding.  If you have ideas, please share.